HE Ahmed Mohammed bin Thani, Director General of the Dubai Environment and Climate Change Authority, notes that the collaboration demonstrates how conservation and responsible tourism can work together to safeguard ecosystems.
The resort funds these projects through a contribution initiative where USD $1 from every guest marine animal experience is donated to sustainability efforts. Since June 2021, this has raised over USD $500,000. In 2025, the destination achieved EarthCheck Gold certification and the Forbes Travel Guide VERIFIED™ Responsible Hospitality badge, following the re-development of its aquarium which houses 65,000 marine animals.