Dubai, UAE: Tired of travel that costs the Earth? You’re not alone. As travellers become increasingly eco-conscious,the hospitality industry is stepping up its game. Leading the charge is UAE-basedGlobal Hotel Alliance (GHA),the world’s largest alliance of independenthotel brands, whose Green Collection has exploded in popularity, offering agrowing number of sustainable havens right here in the UAE and across the globe.
Imagine a luxurious escape where your comfort doesn’t come at the planet’s expense. That’s the promise of GHA’s Green Collection, which has seen a remarkable 150% growth since its launch in March 2023. This impressive expansion, now encompassing 472 hotels, resorts, and palaces, up from 189, signals a clear shift: sustainability is no longer a niche trend but a core expectation for today’s traveller.
What makes a hotel part of this coveted “Green Collection”? Each property has earned its stripes by achieving at least one certification from a globally recognised environmental authority like EarthCheck, Green Growth 2050, Green Key, and Green Globe. These are the gold standards in sustainable hospitality. These certifications require hotels to meet rigorous international standards for their environmental initiatives and performance, with regular audits ensuring they walk the talk.
Jelena Kezika, Senior Director Strategy at GHA, emphasizes the collective commitment driving this growth. “The constant growth of the Green Collection is a powerful testament to the shared commitment among our brands to responsible travel,” she says.
“In just two years, the Collection has grown to represent more than half of our global portfolio, proving that sustainability is not only a priority but a defining pillar of hospitality today.”
And, it’s not just about feeling good; it’s about experiencing better stays. In 2024, guests at Green Collection hotels enjoyed 9% longer stays and spent 26% more on average, with total stays increasing by a significant 16%. This clearly demonstrates that travelers are actively seeking out and valuing eco-conscious accommodations. Locally, the Middle East accounts for a strong 58% of GHA’s portfolio within the Green Collection, showcasing the region’s dedication to this global movement.
The Green Collection has also welcomed prestigious new members like Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group, further enriching the sustainable options available.
