Dubai, UAE: JA Beach Hotel and JA Palm Tree Court announce an exclusive seasonal collaboration with Villeroy & Boch, operated by SARA Group in the Middle East. This partnership seamlessly brings together Villeroy & Boch’s legacy of European craftsmanship and JA’s much-loved coastal charm.
Adorned in Timeless Elegance
Guests can marvel at eye-catching festive ornaments, sophisticated décor pieces, bespoke table settings, and curated retail selections. The festive spirit extends into the guest experience at JA Palm Tree Court, where six exclusive suites are transformed into elegant holiday retreats from 10th December to 29th December. Each suite will feature its own in-room Christmas tree, creating a warm, personal, and refined festive ambiance. Guests staying in these specially designed suites will receive a signature keepsake ornament from Villeroy & Boch as a special memento of their unforgettable stay.
Seasonal Pop-Up and Spectacular Lighting
The festive ambiance is made accessible to all through a seasonal Villeroy & Boch pop-up boutique, located in the JA Beach Hotel lobby from 10:00AM to 10:00 PM between 10th December and 29th December. This installation allows visitors to explore and shop a curated range of tableware, ornaments, and timeless home décor, offering a chance to take home a piece of Villeroyb& Boch’s craftsmanship.
The season will drift into full flow with a spectacular Christmas Tree Lighting Ceremony on Tuesday 9th December, from 5.00 pm to 6.30 pm in Palmito Garden. Here, Villeroy & Boch will decorate the resort’s grand outdoor tree with an array of elegant seasonal ornaments. The evening will come alive with heart-warming entertainment, including a festive choir, seasonal treats, and joyful activities. The event is complimentary for in-house guests, with tickets available for outside guests at AED 225.
