Dubai, UAE – March 25, 2025: Pepsi has partnered with Global Village to launch a food challenge, inviting visitors to explore international cuisine. The event, running until April 14, 2025, tasks participants with sampling dishes from over 250 food stalls representing 90 cultures.
The challenge, part of Pepsi’s #BetterWithPepsi campaign, requires participants to collect stamps in a Pepsi Fizz Guide as they try various foods. The first three to complete the guide will receive cash prizes, and others can earn merchandise.
Mohamed Shelbaya, SVP & CEO PepsiCo Middle East & North Africa Beverage, said the event celebrates Dubai’s cultural diversity. Ahmed Al-Serkal, Chairman of Dubai Refreshment Company, PJSC, highlighted the event’s role in bringing the community together during Ramadan.
Participants can begin at the Pepsi booth, located between the Main Stage and Dragon Lake, by scanning a Pepsi bottle. They will then receive a Pep Pass and a Pepsi Fizz Guide. The challenge encourages sampling dishes like koshary and other international foods.
A “recycle-to-win” competition will also run, offering rewards for recycled Pepsi bottles.
PepsiCo ‘Filling Hearts’ Campaign Provides 1.75 million Meals Across Nine Countries this Ramadan
Pepsi and the PepsiCo Foundation have pledged to provide over 1.75 million meals across nine countries this Ramadan. The “Filling Hearts” campaign will distribute food parcels, host iftars, provide Eid gifts, and involve volunteer work.
Wael Ismail, Vice President for Corporate Affairs in the Middle East, North Africa, and Pakistan, said the campaign supports local communities.
In the UAE, PepsiCo is partnering with Heroes of Hope and supporting the GCC’s first wheelchair basketball team. Employees are also assembling gift packages for frontline workers. In Saudi Arabia, PepsiCo is working with Etaam (Saudi Food Bank) to distribute food and organize communal iftars.
Large-scale initiatives are also taking place in Egypt, Pakistan, Lebanon, and Iraq, with over 350 PepsiCo employees volunteering.
