Dubai, UAE: PizzaExpress, the UK-born pizzeria that first opened its doors in London’s Soho in 1965, is commemorating its 60th anniversary with a range of celebratory initiatives across its UAE locations.
Known for its handcrafted pizzas, signature Dough Balls, and a casual dining experience rooted in creativity and community, PizzaExpress has been a popular name in the UAE’s culinary landscape for over 25 years.
To mark this significant milestone, PizzaExpress is inviting diners in the UAE to join the festivities with a special “60 for 60” dine-in offer.
This promotion allows guests to enjoy unlimited pizza and the brand’s legendary Dough Balls for 60 minutes at a price of just AED 60. The offer is currently available at all PizzaExpress restaurants in the UAE from Monday to Thursday, between 5 pm and 6 pm, for a limited period ending on June 1st, 2025.
The unlimited pizza selection includes popular Classic options such as the Margherita, American, Giardiniera, and Apollo.
Adding a touch of nostalgia to the celebrations, PizzaExpress has also unveiled the “Icons Set Menu.”
This curated menu revisits some of the brand’s most beloved dishes from its six-decade history. Diners can savour reimagined classics like the Queen Margherita, featuring creamy burrata, fresh basil, and Parmesan; the La Reine, with turkey ham, olives, mushrooms, and mozzarella; and the comforting Beef Lasagne.
Returning favourites also include the Bruschetta Originale “PizzaExpress,” the Soho pizza, and indulgent desserts like the Golden Caramel Dough Balls and Chocolate Fudge Cake. The Icons Set Menu is available for both dine-in and delivery until June 1st, 2025.
For those preferring to enjoy PizzaExpress from the comfort of their homes, the brand has also refreshed its delivery menu to feature these iconic dishes alongside exclusive anniversary combo deals. These include a “Birthday Meal for One” (1 Classic Margherita, 1 Dough Balls, and 1 Soft Drink for AED 60), “The 60th Duo Special” (1 large Classic Margherita and 2 Soft Drinks for AED 60), and the “Birthday Pizza Pair” (2 Classic Margheritas for AED 60).
The brand is also offering limited-time discounts on orders placed through its website and complimentary treats with qualifying orders.
Prashanth Menon, Regional Director MENA at PizzaExpress, commented on the anniversary: “This birthday is more than a celebration of six decades of delicious pizza – it is a moment to recognise the timelessness of PizzaExpress and connect with our guests in new and meaningful ways. PizzaExpress fans across the world are celebrating this moment with us, and we’re excited to mark it with our UAE community as we continue evolving the PizzaExpress journey in the region.”
From its pioneering days of serving fresh pizza in 1965 to its current standing as a popular dining destination in the UAE with 11 locations, PizzaExpress continues to offer its signature Italian flavours and vibrant in-restaurant experiences, including live music at select venues. The brand’s offerings are accessible through dine-in, takeaway, and its own delivery platform.
