Dubai, UAE: Sojern, a leading marketing platform for hospitality, has joined forces with PubMatic, a technology company shaping digital advertising. This strategic partnership enables agencies and advertisers to access and activate Sojern’s extensive real-time travel data. They can then target travellers more accurately and in a privacy-compliant way.
Driving Relevance in Digital Advertising
Creating personalised, targeted campaigns requires theDriving Relevance in Digital Advertising right mix of audiences and ad space. This new collaboration offers a preferred option: curation. It allows real-time optimisation and measurement. Brands can create relevant ads that drive results. By using a multi-ID approach, advertisers work directly with supply-side platforms. They combine first-party data, Sojern travel segments, and premium advertising inventory.
“Curation offers an exciting future for programmatic advertising,” said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. “This partnership fuses Sojern’s best-in-class travel data and multi-ID audiences with PubMatic’s best-in-class inventory. It allows us to optimise both in real time, creating curated campaigns using our clients’ preferred supply path.”
The partnership unlocks new opportunities for advertisers. They can activate Sojern’s real-time traveller insights directly within PubMatic’s curation and data solution, Connect. This integration allows more precise targeting and transforms audience curation into a powerful tool for digital advertising.
“Today’s advertising needs to work for everyone,” said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. “Consumers want privacy and relevant ads. Brands need quality advertising space and brand safety. This partnership with Sojern provides marketers access to travel data for more effective targeting. It ensures privacy protection and maintains brand safety. The result is better transparency, more control, and stronger performance.”
