Dubai, UAE – STORY Hospitality, an international hospitality brand redefining the art of meaningful travel, is pleased to announce the appointment of Yassin Mahmoud as the new General Manager of The H Dubai.
A seasoned leader in the hospitality sector, Yassin Mahmoud brings over 17 years of global experience to this role. His expertise encompasses a dynamic blend of operational proficiency and a people-first leadership approach, making him an ideal fit for one of Dubai’s most renowned and recognized hotels.
Mahmoud’s career includes key positions with prestigious international brands such as Marriott, Radisson Blu, Hilton, and Le Meridien, spanning both the UAE and Egypt. Throughout his career, he has consistently demonstrated his ability to lead complex hotel operations, drive revenue growth, enhance guest satisfaction, and deliver award-winning service across diverse markets.
In his new capacity, Yassin Mahmoud will spearhead a transformational phase for The H Dubai. He will be instrumental in further elevating the property’s position within Dubai’s competitive luxury hospitality landscape, introducing a refreshed guest experience that embodies STORY’s bold design ethos, emotional storytelling, and deep sense of place.
“We are thrilled to welcome Yassin to the STORY family,” said Victor Abou-Ghanem, CEO of STORY Hospitality. “His proven track record of operational excellence, innovation, and passion for nurturing high-performing teams aligns perfectly with our vision to grow STORY Hotels & Resorts into the most inspiring brand in hospitality. Yassin’s leadership will be pivotal as we embark on the next chapter of The H Dubai’s journey.”
This appointment comes at a significant time for STORY Hospitality, as the brand expands its portfolio across the MENA region with upcoming openings in Morocco, Saudi Arabia, the UAE, and Bahrain. With a focus on creating transformative stays that engage all the senses, STORY Hospitality is committed to strengthening its global presence through meaningful service, strategic innovation, and immersive design.
As The H Dubai undergoes its rebranding under Yassin Mahmoud’s leadership, guests can anticipate the signature STORY blend of elevated comfort, thoughtful experiences, and authentic connections, all within the heart of the city.
