A key consensus emerged: immense opportunities lie in exporting homegrown UAE culinary concepts and nurturing local talent. Despite the market’s diversity, there remains significant potential for unique, immersive experiences and innovative casual dining options.
Amit Arora, Chief Operating Officer at Arada, highlighted the UAE’s rapid culinary ascent: “For a country that is only 50 years old, it is incredible to see how the UAE has built such a diverse F&B culture in that time where other mature markets around the world have taken generations to get there. We have over 200 nationalities that live in this country, so it is truly a melting pot, and now it has become an incubation centre where you are able to mix and match. There’s fusion, there’s homegrown concepts, and because of this, there is a strong desire to export.”
Miguel Silva, Corporate F&B Director at Azizi Developments, emphasised the evolving guest demand for more than just a view – customers now seek a distinct culinary experience. He shared insights into the future of F&B at the upcoming Burj Azizi, stating, “Don’t make the view your USP. People need to go in and say, ‘wow, this is something truly unique’.”
This commitment to innovation ensures that UAE hotels and resorts remain at the forefront of global luxury and culinary excellence.
Innovation on Display: Product Launches at The Hotel Show
The Hotel Show serves as a vital platform for showcasing cutting-edge advancements. Among the standout product launches:
Conit.Cloud’s AI-Powered Operational Platform (unveiled at HITEC): This innovative service revolutionises hotel operations by streamlining guest interactions and enhancing team productivity. By training the AI on a hotel’s specific information, it can instantly answer guest inquiries 24/7, reducing wait times and optimising staff resources. This AI hospitality solution promises increased efficiency and superior guest service.
Gharieni Middle East’s RLX Satori Wellness Lounger: This state-of-the-art lounger offers complete natural vibrational and binaural sound therapy, designed to synchronise body and mind. It represents a significant step forward in hotel wellness amenities and luxury spa equipment.
The Smart Integration of Technology: Maintaining the Human Touch
The HITEC Conference, in partnership with HFTP, convened a panel of industry experts to discuss the critical importance of strategically implementing technology. The consensus was clear: a holistic approach considering people, timing, and resources is essential when adopting new technologies in UAE hotels.
William Costley, Chief Operating Officer at TIME Hotels, stressed the need for scalable and flexible hotel technology. “Longevity is key, and many investors focus on flashy solutions; however, it’s essential to choose technology that can withstand the test of time.” He also highlighted the importance of often-overlooked metrics like “Return on Entertainment” and “Return on Loyalty,” emphasising that digital transformation in hospitality is a 360-degree approach.
The Hotel Show features a dedicated section on hospitality technology, offering invaluable insights into how innovative solutions can enhance guest experiences, streamline operations, and drive long-term growth for hospitality businesses in the UAE.
Viju Varma, Head of IT at Jumeirah Hotels and Resorts, offered a compelling perspective on integrating technology while preserving the essential “human touch” in luxury hotels. “At Jumeirah, we use technology to enhance – not replace – the human touch. Our online check-in enables guests to complete formalities from the comfort of their own homes, while still offering personal interaction upon arrival. With mobile key access and streamlined on-site check-ins, we strike a balance between convenience and connection, creating a seamless yet meaningful guest experience.”
The Hotel Show 2025 continues to be the definitive platform for hotel suppliers, F&B innovators, and hospitality professionals in the UAE and wider MENA region, driving forward the future of the industry.
