The Middle East is currently witnessing a significant rise in demand for K-Culture, fuelled by the popularity of Korean entertainment, lifestyle trends, and gastronomic cuisine among local and expatriate communities. This cultural momentum has driven an increasing appetite for high quality K-Food products that reflect the authenticity and innovative spirit of Korean culinary traditions.
CJ Vice Chairman, Sukjoon Lee, noted: “The Middle East, in particular, is a strategic priority region for this growth. We look forward to creating meaningful synergies with our partner AKI, especially in K-Food as well as across a wide range of other business areas.”
Zaid S. Al Khayyat, Managing Director of AKI, stated: “The demand for K-Food in our region is expanding rapidly. This partnership positions both our organisations to move with scale, speed, and a shared ambition to serve consumers with the very best offerings. By combining our strengths, we are building a commercially powerful platform that broadens market reach and unlocks new value across key markets in the Middle East.”
By combining AKI’s extensive regional distribution network and strong track record with CJ’s global leadership in the Korean food industry, the collaboration is set to deliver authentic, high-quality Korean products and help shape the future of K-Food in the region.