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Chef Nobu Matsuhisa Visits Dubai’s Waterfront Market to Observe Local Food Supply

World-renowned Chef Nobu Matsuhisa visits Dubai's Waterfront Market, praising the quality of fresh ingredients and the city's thriving hospitality and F&B ecosystem.

Dubai, UAE: Nobu Matsuhisa, the chef and restaurateur behind the global Nobu hospitality group, visited the Waterfront Market in Al Khaleej Road this week. The visit took place during the chef’s travel to Dubai for the opening of Nobu One Za’abeel, the latest addition to his portfolio in the region.

Accompanied by the market’s General Manager, Mohammad Al-Madani, Matsuhisa toured the seafood, meat, and produce pavilions to evaluate the quality and variety of ingredients currently available to the city’s commercial kitchens.

World-renowned Chef Nobu Matsuhisa visits Dubai's Waterfront Market, praising the quality of fresh ingredients and the city's thriving hospitality and F&B ecosystem.

The Waterfront Market functions as the primary fresh food distribution point for Dubai, trading approximately 800 tonnes of food every day. Matsuhisa, who first visited the site in 2018, observed the current inventory of seafood sourced from both UAE coastal waters and international suppliers. The facility houses more than 800 traders and serves as a high-volume procurement hub for hotel groups and independent restaurants across the emirate.

Chef Nobu Matsuhisa

Nobu Matsuhisa is a Japanese chef known for developing a specific culinary style that blends traditional Japanese techniques with Peruvian ingredients. This fusion originated during his years working in Lima, Peru, where a lack of traditional Japanese staples forced him to innovate using local peppers, citrus, and cilantro. His career began at the Matsue-sushi bar in Tokyo before he relocated to South America, eventually opening Matsuhisa in Beverly Hills in 1987.

In 1994, he co-founded Nobu Hotels and Restaurants alongside actor Robert De Niro and film producer Meir Teper. The brand has since expanded to over 50 restaurants and 30 hotels globally. Matsuhisa remains a hands-on figure in the industry, frequently visiting his international locations to monitor kitchen standards and ingredient sourcing. His approach relies heavily on the quality of raw produce, particularly seafood, which remains the core of his signature dishes such as the Black Cod Miso.

Market-to-Table Logistics and Local Sourcing

During the tour, the focus remained on the market’s infrastructure, specifically the Market-to-Table section. This area allows customers to purchase live seafood from a selection of over 25 species and have it prepared immediately at adjacent waterfront restaurants. 

This process is a key part of the market’s operational model, which aims to reduce the time between sourcing and consumption.

The market also integrates supplies from over 80 local farms, providing a consistent stream of seasonal fruits and vegetables to the Dubai market. Its proximity to Dubai International Airport and the city’s main ports allows for the rapid turnover of perishable goods, a logistical requirement for high-end dining establishments that depend on daily deliveries. The visit by Matsuhisa indicates the market’s continued role in supporting the logistical and quality demands of the UAE’s hospitality sector.

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