Dubai, UAE: The fifth edition of World of Coffee Dubai will take place from 18-20 January at Dubai World Trade Centre. World of Coffee Dubai 2026 will feature a curated programme of three signature auctions under the Dubai Coffee Auction by DMCC banner. This follows the success of the 2025 auction, where bidding for select micro-lots surpassed USD 10,000 (AED 36,730) per kilogram, setting one of the highest figures globally.
A Digitally Integrated Auction Model
Organised in partnership with DMCC and DXB LIVE, and coordinated with M-Cultivo, the global platform for premium coffee auctions, the three events introduce an elevated level of transparency, innovation, and market access.
Ahmed Bin Sulayem, Executive Chairman and Chief Executive Officer, DMCC, stated that the expanded programme will “showcase more producers, varieties and limited edition equipment to a truly international audience.” He notes: “Through the DMCC Coffee Centre and our strategic partnership, we are creating a fully integrated platform that connects producers, traders, investors and markets via a digital ecosystem.” This system enhances price discovery and strengthens trust across the value chain, ultimately reinforcing Dubai’s position as one of the most important global hubs for specialty coffee trade.
The trilateral collaboration continues to reshape the global auction model through a fully digital ecosystem that expands international trading opportunities. Buyers can join remotely with full access to verified, detailed data for every lot, ensured by advanced technology that guarantees transparency and traceability.
