Faiza Bouguessa, Founder and Creative Director at Bouguessa, spoke about the vision. “Jumeirah has always represented the heart of Dubai—a place that evokes emotion, memory, and a distinct sense of belonging,” she stated. She added that the collection reinterprets its effortless sophistication through Bouguessa’s minimalist lens, blending simplicity with a sense of nostalgia that bridges past and present.
Michael Grieve, Chief Brand Officer at Jumeirah, commented on the synergy. “Jumeirah Heritage Club is a timeless tribute to our origins along Dubai’s coast,” he said. He believes that luxury hospitality and fashion share a common clientele looking for emotional connection through design. Therefore, the connection between these two worlds is defining a new era of experiential luxury.
The collection reflects Jumeirah’s continued commitment to purposeful design and strategic collaboration. Presented in partnership with Bouguessa, the collection will be available to pre-order exclusively on Bouguessa.com from 6 November 2025, with worldwide shipping.
