The international tour kicked off in Moscow. Crucially this marked the debut of a large-scale international showcase in one of Dubai’s top ten tourist markets. Dubai’s top restaurants hosted immersive, week-long, sold-out pop-ups. They offered diners a true taste of the city’s culinary innovation. Thus, they made Dubai’s vibrant F&B landscape more accessible to global audiences.
This achieved record-breaking visibility. The tour saw over 400 publications, four features on national television, and a total media reach exceeding 45 million readers. Ultimately, this delivers impactful media value, further strengthening Dubai’s reputation as a hub for cross-cultural collaboration.
GreatList familiarised diners with the depth, originality, and diversity of Dubai’s dining scene. This scene reflects the cuisine that is a melting pot of 200 nationalities. The project brought together some of Dubai’s most celebrated restaurants: Gerbou, HANU, Moonrise, Row on 45, Signor Sassi, BOCA, Takahisa, and Jun’s. This shows the full spectrum of Dubai’s dining culture.