Sani/Ikos Group appoints Mohamed Wakeb as Regional Director for GCC

By Jenny Susan / December 29, 2025

Dubai, UAE: The Sani/Ikos Group in a significant move for the Middle East market, the group has appointed Mohamed Wakeb as Regional Director GCC. Based in Dubai, Wakeb will spearhead the Group’s commercial strategy across the Gulf Cooperation Council countries, reinforcing its commitment to this high-potential region.

Mohamed brings extensive expertise in market access, business development, and commercial operations.

Strengthening Presence Across the GCC

Commenting on his appointment, Mohamed said: “I am delighted to join the Sani/Ikos Group and to lead the brands’ presence across the GCC. The region holds immense potential for luxury leisure travel, and both Sani Resort and Ikos Resorts already enjoy strong recognition among discerning travellers. My focus will be on strengthening relationships with our travel trade partners and showcasing the exceptional luxury experience that defines Sani/Ikos Resorts.”

From the Dubai office, Mohamed will oversee sales, business development, and marketing initiatives. Working alongside him is Irina Shorakhmedova, Sales Manager – GCC, who continues to play a vital role in elevating brand awareness through training programs and event coordination. The group is also establishing a commercial team that will include a senior Marketing and Communication Manager to position Sani/Ikos as the ultimate leisure family destination.

Ongoing Global Expansion

The appointment comes at a time of ambitious growth for the Sani/Ikos Group. With new resort openings scheduled for Ikos Porto Petro (Spain), Ikos Kissamos (Crete), and along Portugal’s Algarve, the group is strengthening its regional sales teams in key global hubs, including Europe and North America.

The group’s two primary brands offer distinct, unparalleled experiences: Sani Resort a world-class destination set within a private marina and pine forests. It features five multiple-award-winning 5-star hotels and prestigious partnerships with Chelsea FC Football Academy and the Rafa Nadal Tennis Center; Ikos Resorts a chain of 5-star luxury all-inclusive resorts that redefines the segment. Guests enjoy Michelin-starred menus and signature cocktails as part of a flawless guest service model spanning Greece and Spain.

As a leader in sustainable hospotality, the Sani/Ikos Group follows an ambitious ESG agenda and is a member of the United Nations Global Compact, ensuring that its growth creates long-term value for investors while protecting Mediterranean ecosystems.

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